news events

Einhell AG enters the Canadian market

through King Canada Tools Inc.

Montreal, Quebec, February 18, 2022 –  King Canada Inc., a Montreal-based company, is a well-established distributor of power tools, industrial machinery & equipment and accessories to the Canadian market. Einhell Germany AG, is an internationally renowned market leader in cordless tools and garden equipment. Einhell Germany AG will acquire a majority stake on March 1, 2022, and together will energize a dynamic team and bring a significant range of new products to market.

The combined resources of King Canada and Einhell Germany AG, will create stronger relationships with consumers, increase product assortment opportunities and leverage expertise and best practices. Einhell Germany AG is bringing its outstanding engineering in the field of rechargeable battery platforms to the collaboration. With the Einhell Power X-Change platform in particular, King Canada Inc. will gain access to the most competent battery system in the DIY market.

“We are thrilled to work together with Einhell Germany AG, as we take the next important step in our evolution and continue our work to expand our cordless program and product assortment”, said Howard Richman, President of King Canada Inc., who will continue to lead the Company. “It is an exciting time for King Canada Inc.’s customers, employees, and partners”, Richman added.

“The transaction will give Einhell Germany AG access to the third-largest DIY market in the world and King Canada Inc.’s DIY and specialty trade customers. Going forward, we are delighted to be able to offer cordless freedom to the Canadian market through our Power X-Change battery expertise,” stated Andreas Kroiss, CEO of Einhell Germany AG.

The business mission will remain the same: to be a dominant player in the benchtop tools, industrial machinery and portable tool categories. The integration will provide strategic growth, continued exceptional customer service and provide additional employment opportunities with King Canada Inc. for this expansion.

About King Canada Inc.

King Canada Inc. has been bringing quality machinery, tools and equipment to the North American market for nearly 40 years. King Canada Inc. is Canada’s leading distributor of woodworking, metalworking, automotive and material handling machinery, tools, equipment and accessories. King Canada Inc. offers innovative products to commercial industries and institutions, as well as to homeowners and professional trades. Our goal and commitment: To constantly strive to introduce new, innovative and exclusive products offering great value in each category, which provide our customers with products and solutions that meet their highest expectations.

Press contact:

Ted Fuller, Tel.: 519-580-5877 // E-Mail: tfuller@kingcanada.com

About Einhell Germany AG

Einhell Germany AG is a leading manufacturer of state-of-the-art tools and equipment for the house and garden. From its headquarters in Landau/Isar (Bavaria), the internationally successful company has continuously expanded its innovative rechargeable battery platform Power X-Change and is now the market leader in the area of cordless tools and garden equipment. For many years Einhell Germany AG has set new standards in terms of endurance, performance, and safety. Einhell Germany AG customers appreciate the freedom of cordless operation for all their DIY projects, as well as the excellent value for money that Einhell Germany AG products represent and the first-class customer service offered by the company. Einhell Germany AG Group employs approximately 1,800 people in over 40 countries worldwide. The company's products are already distributed in over 90 countries.

Press contact:

Monika Aigner, Tel.: +49 9951 942 826 // E-Mail : monika.aigner@einhell.com